SEO efforts paying off

by Christopher Pinto, Creative Director

The first thing people ask us when they talk to us about Internet advertising is, "How can we get our name higher in search results?" They're hoping for a simple, straight answer, preferably a short one. Unfortunately there is no short answer. There are a lot of techniques involved with optimizing your search engine results, and all of of them take some time to accomplish.

Due to the errors of a previous employee who wasn't nearly as talented as he believed he was, we were stuck for over two years with a website that looked pretty, but had nearly no search engine optimization potential. (The entire site was built in flash with no readable text.) Now that we've created a new website, keeping in mind what search engines (and people searching) look for, we've gone from an organic search ranking of somewhere on page 300 to page three in only one month. Not bad, huh?

The moral of the story is to be competitive on the net you've got to do things right from the beginning, or be willing to change for the better. It took us some time to learn about internet marketing, from SEO to Social Media, but we did it. We've applied what we've learned to our own resources and its paying off. Now we're smarter and stronger than ever, and that truly benefits our clients.

To learn how we can help you with all your traditional and web marketing, call 954-927-2886 or visit us online at www.epadv.com.