Good news, something we haven't seen much of lately, was the focus of a CBS evening news segment last night...and no, it wasn't an April Fools Joke...sales at GM, Ford and Toyota are up considerably from a year ago.
CBSnews.com reports the story today, including some very inspiring numbers: GM core brands up 43% (up 21% including brands being phased out), Ford up 40% and Toyota up 41%.
For the CBS News link to the full story, click here.
The sales increases are attributed to a slowly but steadily strengthening economy and major incentives doled out by the automakers (When have you ever seen Toyota offering 0% interest for five years?). The problem now is to keep up the momentum.
This is of course excellent news (and an excellent opportunity) for Automotive Advertising Agencies. Even with our best efforts and most creative ideas, getting people to the lot in a bad economy is hard. Getting those people qualified and selling them the car they want at the right price is even harder for the dealer. But with this latest shift in sales (and the unusual plug of good news by the media) we can start concentrating on targeting the people who are finally in a position to trade up to a new or newer pre-owned car.
We'll be watching this trend closely in the next few months. You should too.
- Christopher Pinto, Creative Director
Engelhardt & Partners Automotive Advertising Agency
No comments:
Post a Comment