Monday, August 23, 2010

The Future of Advertising


It's an early spring morning and you've walked the two blocks to the train station while listening to an audiobook on your iPhone. The train's on time and you get a great seat. On the arm of the seat is an ad, small but powerful: 50% off a Grande coffee at Starbucks, with coupon.

What coupon?

At the bottom of the ad is a 1x1 inch block of black ink, the design familiar but meaningless...until your realize what it is. You pop out your iPhone, take a photo of the insignia and your phone automatically takes you to a mobile site with a virtual coupon. Show the coupon on your screen to the cashier at Starbucks and get your half-price java.

Everyone knows the Internet is not only the present but the future. But the future holds marvels that have not even been thought of by most people. And along with web technology comes advances in print, video, and beyond. Imagine:

• Newspapers, magazines, greeting cards and flyers that have a thin, flexible video screen with a slide show or actual video playing. This technology is almost here - miniature batteries that can power the device for a few days, wafer-thin computer chips and inexpensive video displays will soon come together to give print that "Harry Potter" effect. And they say print is dead.

• Seamless connectivity between your home computer, laptop, phone, TV remote, iPad and car. The kind of connectivity that will allow you to listen to emails while driving, program your TV from anywhere and turn appliances on and off from your phone or car. A lot of this technology already exists. It just needs to be consolidated.

• Giveaways that send people directly to you site. For example: You go to a baseball game on bat day and get a free baseball bat, courtesy of Rustler Steakhouse. Until now the only advantage Rustler gets out of the promotion is branding exposure. But...add a scan-readable code (like on the subway seat ad) to the bottom of the bat and suddenly you've captured a client...they go to your site to get the coupon, and you get ROI.

This is just a taste of the exciting advertising opportunities that lie ahead. Remember, just five years ago the iPhone didn't exist, and using a smartphone to view websites was a slow, cumbersome novelty. Imagine what things will be like five years from now.

Engelhardt & Partners Automotive Advertising

Tuesday, August 3, 2010

Working on a New Agency Reel & Presentation


Every advertising agency has a reel. Of course the term 'reel' is as old a term as you'll find in the biz, going way back to when an agency's work was shown over Martinis in a darkened, smokey room on a 16mm projector. Today's reels are a little simpler - a DVD, or web video that can be watched by clients over and over again at their leisure, with the lights on.

Our previous reel was nicely done, with a short introduction about our company and what we do followed by samples of our broadcast, print, and web creative. But times have changed, and so have we.

Our introduction has turned into a short but informative and exciting presentation on what makes Engelhardt and Partners Automotive Advertising a cut above our competition. It focuses on what matters most to car dealers today: The Internet, how to get the most out of it for the least amount of money, and how to tie it in effectively with proven traditional media.

This is our expertise. We've grown from a traditional advertising agency with strong creative and personal service to a fully-integrated digital and traditional house. And we've done it without sacrificing that quality creative and personal service.

Any advertising agency can produce ads. Most are pretty good at it. They can all promise you great results from great creative and money-saving media buys. But most of them fall short when it comes to the full package. And it's the full package that automotive dealers need to truly succeed in today's tough market.

We call it synergy. The synergy of digital and traditional advertising working together to maximize your potential. Our professionals working closely with you to provide solutions to your problems. We don't just work for you. We become part of your team. That's Engelhardt and Partners Advertising, or as we call it around here, The Power of E.
ENGELHARDT AND PARTNERS ADVERTISING HAS PROVEN SOLUTIONS FOR LACK OF TRAFFIC, TARNISHED IMAGES AND BLOATED BUDGETS. WE PRODUCE POWERFUL, FULLY-INTEGRATED AD CAMPAIGNS THAT REMAIN COHESIVE ACROSS ALL MEDIA: DIGITAL, BROADCAST, PRINT, & BEYOND, ENABLING YOU TO INCREASE YOUR MARKET SHARE.

It's time to integrate your digital and traditional advertising. We'll show you how...when our reel is finished! But if you can't wait, go ahead and give us a call at 954-927-2886. We'd be happy to speak with you about a more profitable future.

http://epadv.com