There hasn't been a Fiat showroom in the USA for over 25 years, but that will soon change. Fiat's merger with Chrysler last year has laid the groundwork for the Italian auto maker to sell Fiats side-by-side with its American Mopar counterparts.
The first Fiat vehicle to be sold in the US will be an Americanized version of the popular European compact, the Fiat 500. Starting at around $15,000, this little car will be going up against vehicles like BMW's Mini and Ford's Focus.
Fiat is currently taking pre-orders for a special edition of the 500, but no target date is given. It will be offered in Pop, Sport and Lounge models. What's a Lounge model? No idea.
Something interesting to ponder is that Fiat is introducing this very small car as the 500, next to the Chrysler 200 and 300. Traditionally, in America, the larger the number, the larger the car (That's why an F-350 is larger than an F-150 truck). This will probably confuse a few people at first, especially those who aren't familiar with the 500's popularity in Europe. But I believe a year from now the Fiat 500 will be as common a name as the Mini is today.
-Christopher Pinto,
Creative Director, Engelhardt & Partners Automotive Advertising
http://epadv.com
I am excited to see this! I've only seen Fiat in Europe and I always liked the style and they are definitely popular over there.... let's see if that carries over to the US.
ReplyDeleteGreat news..
ReplyDeleteI like Fiat vehicle styles.Excited to see coming new fiat.Thanks for sharing it.
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